This toolkit provides language, graphics and other marketing resources to help you share UGA Extension’s resources to plan for food recalls.
Key messaging
Food recalls are an essential safety measure designed to protect consumers from health risks associated with contaminated or improperly labeled food products. Staying informed about food recalls ensures that families and communities remain safe, reduces the risk of illness and empowers consumers to make proactive decisions. By sharing accurate information about recalls and steps to take, we can help protect public health across Georgia.
Resources for food recalls: Developing a Recall Plan, Food recalls: What do they really mean?, GA Department of Ag on Recalls, Food Safety Publications
Sample post captions
Use the hashtag: #UGAExtension #FoodRecall
Tag CAES in your posts: Facebook, Instagram, LinkedIn, Twitter/X
Tag UGA Extension in your posts: Facebook, Instagram, LinkedIn
🚨 Food Recall Alert 🚨 Attention [County/Area]! A recall has just been issued for [Product Name] because of [Reason for Recall, e.g., potential contamination with Listeria monocytogenes]. If you have this product at home:
1️⃣ Check the [specific identifying details like lot numbers or expiration dates].
2️⃣ Follow recall instructions — dispose of it properly or return it.
3️⃣ Learn more about local food recalls: 🔗 https://agr.georgia.gov/recalls
⚠️ URGENT: FOOD RECALL ALERT ⚠️ [Product Name] has been recalled because of [Reason, e.g., possible Salmonella contamination]. If this product is in your home, check the [lot numbers/expiration date] and follow the recall instructions: [Instructions]. More information at the link in our bio. (Put link in your bio: https://agr.georgia.gov/recalls)
Twitter/X
🚨 FOOD RECALL ALERT: [Product Name] recalled for [Reason, e.g., contamination risk]. Check lot/expiration details + follow recall steps! Learn more: https://agr.georgia.gov/recalls
Digital Assets
Resources
Before posting on social media, be sure to review our social media guidelines and ensure your posts are compliant with the most recent accessibility standards using our digital accessibility handbook. Ask yourself these key questions before posting:
- Do my graphics have enough contrast to be readable? If not, check out the “using color” section of our digital accessibility handbook.
- Have I included alt text alongside all of my images? If not, check out the “alternative text” section of our digital accessibility handbook.
- Does my video have captions? If not, check out the “video and audio” section of our digital accessibility handbook.
- When sharing on Instagram, are my links interactive? If not, include the URL in your profile bio as opposed to the post caption.
Questions
Please contact Jo McLaughlin at jo.mclaughlin@uga.edu with any questions.