Logos
Logo: The core identifier of an organization and the foundation for the narrative on which the brand is built. It is the most consistent component in an organization’s communications.
Promo mark: A temporary, event- or initiative-specific graphic used to promote a program, campaign, or activity. Unlike a logo, a promo mark is not a core brand identifier and does not represent the organization as a whole.
Simply put:
A promo mark is for an event, program or campaign hosted by an organization that already has a logo. It should never replace that logo. Any materials produced by the University of Georgia College of Agricultural and Environmental Sciences (CAES) or UGA Cooperative Extension using a promo mark must also include the affiliated logo so the audience can see clearly who is behind the event.
CAES logos
The CAES logo is the strongest visible representation of the college. It is the face of the college and its use should be consistent across all media.
Primary logo
This is our default logo. In all possible instances, the horizontal, college-first configuration is preferred.
Secondary logo
When the horizontal format is not ideal for the space, the vertical configuration is the correct logo.
Extension logos
The UGA Extension logo was created by UGA Trademarks as a unique logo within the UGA brand to meet the needs of the college’s public outreach mission area. The primary Extension logo is the best and clearest logo to use to foster increased public awareness of our vital programming.
Primary logo
This is our default logo. In all possible instances, the horizontal, college-first configuration is preferred
Secondary logo
When the horizontal format is not ideal for the space, the vertical configuration is the correct logo.
Unit logos
We increase public recognition of the college by consistently using the primary logos. Whenever possible, those should be the default for branding materials. For instances where a unit-specific logo is necessary, UGA Trademarks has provided options for all CAES sub-units.
Requesting official logos
Official Unit logos
Official unit logos are created by the UGA Trademarks Office. Per UGA policy, logo requests must be routed through the college or unit’s logo liaison. To request an official logo, fill out the OMC project request form.
Logo configuration options are preset by the UGA Trademark Office and are based on the type of unit requesting a logo. You can learn more about the logo configurations available to unit types at the central UGA brand site.
Student Groups
Student organizations must be officially registered with Student Affairs. A student group’s access to university trademarks is determined by the group’s status as determined by Student Affiars. See the Student Affairs trademark approval process.
Trademark Regulations
Consistent presentation is vital in strengthening a brand’s recognizability and impact. Any modification to official logos is therefore prohibited.
- Do not distort.
- Do not alter colors.
- Do not move any part of the logo.
- Do not rotate.
- Do not use the arch-shield icon alone. Keeping the icon and wordmark together strengthens recognizability.
- Do not place the logo on inaccessible backgrounds. Use a different color variation of the logo or choose a different background image.
- Do not add a drop shadow or outline.
- Do not substitute any alternate typography for the wordmark.
- Do not alter the icon-to-wordmark proportion.
- Avoid placing the logo on rival colors.
- Do not remove the white holding shape.
- Do not use any logo made before 2022.
- Confirm you are using the proper trademark symbol. The ™ is now outdated — the correct logos use the registered trademark symbol ®.
Any alternative artwork created to identify the college or its units using any part of the trademarked logo (including the unit name) is considered an alteration and is prohibited by UGA Trademarks guidelines.
For inquiries about your logo options, reach out to OMC through our request form.
Minimum size
Be conscious of the logo’s legibility. When the height of the arch-shield icon is under a half-inch (print) or 36 pixels (digital), remove the 1785 date. The minimum height of the icon is 0.375″ (print) or 27 pixels (digital).
Clear space
Do not place graphics or text in the logos’ immediate vicinity. Use the “G” in the university logos or the “E” in Extension logos as a guide for minimum clear space on all sides. This is a minimum distance — more is better!
For additional guidance, please see the complete UGA Brand Guidelines.
Clear space protects the integrity of logos. When text or other graphics are placed too closely to a logo, it becomes difficult to recognize what is part of the logo and what is not. Over time, such misuse weakens the recognizability of the logo and the entity it represents. If, for example, a non-university entity’s name is placed too closely to the university logo on an event advertisement, the viewer can mistake the outside entity as part of the university instead of as a separate partner.
Color variations
All UGA logos come in four color variations to allow adaptability based on the background color. Our logos should default to the full color or full color with white text when needed. For more guidance, visit brand.uga.edu/logos.
For materials that require only one color, use the white (1C) logo on a dark background or reverse it to black for a light background. White and color-white are recommended for clear backgrounds. Black and white (BW) and one-color (1C) logos may be used for embossing and debossing. No other color variations are permissible.
Cobranding
Internal
When several entities within the university equally share affiliation with a program or event, list the entities alphabetically, either underneath the university logo or on its right side. When one entity is the major sponsor, use its logo instead of the university logo. List all other affiliated entities alphabetically.
To have an internal lockup configuration made for you, fill out the OMC project request form.
External
When a university entity works with affiliated yet independent entities or with outside partners, multiple logos may need to be displayed. The “I-Bar,” a graphic element of the university brand, can be used to separate the logos. If an event is sponsored by UGA, our logo should be first (left or top). If there are more than three logos, no I-Bar is needed between each one.
We commonly need to pair the UGA Extension logo in a lockup with the 4-H logo. This lockup should be used exclusively when referring to Extension programs that are in partnership with the 4-H program. 4-H logos are not the property of UGA. Merchandise featuring only the 4-H logo, without the UGA Extension logo, do not need UGA Trademarks approval.
Embroidery
Embroidery is a unique medium that requires special attention to sizing. Department-level logos can be difficult to embroider due to the small lettering involved. If the department name is illegible due to its size, use the affiliated top-level logo and embroider the department name separately in Trade Gothic Bold No. 20 or Oswald Medium.
Include enough clearance space (the width of the “G” in the formal logo or the height of the two lines in the horizontal logo) between the name and the logo. The embroidered text must align with the text in the logo and not appear below the shield. Proportional scaling is always required. If the width of the wordmark is less than 2.75″ then do not include the date. The minimum size a logo can be embroidered is 1.5″ wide or 2.5″ wide for the wordmark without the shield. Heat transfer is discouraged.
Templates
The resources gathered below were created to help ensure your materials look great and are correctly branded according to the University of Georgia’s brand guidelines. When making digital materials, please be sure to make your content accessible: Accessibility Best Practices for CAES.
CAES Templates
Letterheads
The available CAES letterheads include primary, formal, centered logo variations. These can be printed by downloading the files and using a standard printer or submitting to Bulldog Print + Design for more formal paper options.
Banners
The available CAES banners include a standing banner and 3 step-and-repeat variations in white, black and red. These can be produced by downloading the files and submitting the order to Bulldog Print + Design. For standing banners, select large format > banners > retractable banners. For step-and-repeats, select large format > banners > step-and-repeat banners.
Folders
The available CAES folder templates include a main CAES options and department-specific options. These must be printed through Bulldog Print + Design. Select specialty items > pocket folders.
Presentations
Department-specific Presentations
The available CAES presentation templates include a main CAES option and department-specific options. The Canva templates can be presented through Canva’s presentation mode or downloaded as pptx files.
Resources for developing presentations: all UGA students, faculty and staff have free access to LinkedIn Learning* with their MyID. To access these trainings, please log in with your UGA email address. Here are some particularly useful trainings on developing presentations:
- 8 easy ways to make your presentation stand out
- Use photos and video effectively in a presentation
- Design a compelling presentation
*For questions or technical issues with accessing LinkedIn Learning, please contact the LinkedIn Learning Customer Help Center.
CErtificates
Department-specific certificates
The available CAES certificate templates include formal and red and black variations for the main CAES logo. There are also department-specific options available. Once populated with recipient data, these can be printed by downloading the files as PDFs and contacting Bulldog Print + Design or your preferred print vendor.
Research Posters
The available CAES research poster templates include both vertical and horizontal configurations as well as 5 color variations and red and black variations with a place to put department names. These can be printed by downloading the finished files as PDFs and contacting Bulldog Print + Design or your preferred print vendor.
Notecards
The available CAES notecard templates include formal and student bulldog variations. These can be produced by downloading the files and contacting Bulldog Print + Design or your preferred print vendor.
Extension Templates
Letterheads
The available CAES letterheads include primary, formal, centered logo variations. These can be printed by downloading the files and using a standard printer or submitting to Bulldog Print + Design for more formal paper options.
Banners
The available Extension standing banners include 4 customizable Canva designs, plus an uneditable main Extension standing banner and 3 step-and-repeat variations in white, black and red that can be downloaded as PDFs. These can be produced by downloading the files and submitting the order to Bulldog Print + Design. For standing banners, select large format > banners > retractable banners. For step-and-repeats, select large format > banners > step-and-repeat banners.
Folders
The available Extension folder template includes the main Extension logo. These must be printed through Bulldog Print + Design. Select specialty items > pocket folders.
Presentations
The available Extension presentation templates include a traditional Extension option as both a PowerPoint and Canva presentation. Canva includes 4 further template options for presentations. The Canva templates can be presented through Canva’s presentation mode or downloaded as pptx files.
Resources for developing presentations: all UGA students, faculty and staff have free access to LinkedIn Learning* with their MyID. To access these trainings, please log in with your UGA email address. Here are some particularly useful trainings on developing presentations:
- 8 easy ways to make your presentation stand out
- Use photos and video effectively in a presentation
- Design a compelling presentation
*For questions or technical issues with accessing LinkedIn Learning, please contact the LinkedIn Learning Customer Help Center.
CErtificates
The available Extension certificate templates include 3 design options. Once populated with recipient data, these can be printed by downloading the files as PDFs and contacting Bulldog Print + Design or your preferred print vendor.
Research Posters
The available Extension research poster templates include 2 PowerPoint design options and 4 Canva design options in both vertical and horizontal configurations with multiple color variations. These can be printed by downloading the finished files as PDFs and contacting Bulldog Print + Design or your preferred print vendor.
Thank you cards
The available Extension thank you card templates include 4 color variations. These can be printed by downloading the files and contacting Bulldog Print + Design or your preferred print vendor.
Event Flyers
The available Extension event flyer templates include a wide variety of color and design options. These can be printed by downloading the files and contacting Bulldog Print + Design or your preferred print vendor.
Agendas
The available Extension agenda templates include 4 design options with multiple color variations. After filling out the template, these can be printed by downloading the files and printing them on your local printer, or by contacting Bulldog Print + Design or your preferred print vendor.
The CAES Office of Marketing and Communications (OMC) is here to support your work by providing comprehensive creative and communications services that elevate CAES’ impact both locally and globally. Requests for professionally developed media should be directed to OMC via this project request form.
If you need assistance setting up your official CAES or Extension Canva account, reach out to the Office of Information and Technology via this request form.