This toolkit provides language, graphics and other marketing resources to help you address students, faculty and staff with news of campus closures and class cancellations following official announcements from the University of Georgia.
Key messaging
This toolkit is not specific to any particular circumstance or weather event, so communicators should include relevant details about the closure that would benefit students, faculty and staff. The tone of social media posts announcing campus closures and/or class cancellations should match the severity of the emergency. Communicators should review official announcements from the University of Georgia on closure specifics, such as length of closure and the closure’s effect on on-campus activities.
Sample post captions
Tag CAES in your posts: Facebook, Instagram, LinkedIn, Twitter/X
Tag UGA Extension in your posts: Facebook, Instagram, LinkedIn
Due to inclement weather, the University of Georgia will be closed tomorrow. All in-person classes and activities will be canceled. Stay safe, stay warm and keep an eye out for updates! ❄️
Stay warm, #AgDawgs! The University of Georgia will be closed tomorrow due to inclement weather. All in-person classes and activities will be canceled. See you on Wednesday! ❄️
The University of Georgia will be closed tomorrow due to inclement weather. All in-person classes and activities are canceled. Stay safe, #AgDawgs! ❄️
Twitter/X
Due to inclement weather, the University of Georgia will be closed tomorrow. All classes will be canceled. For updates, please follow @universityofga.
Digital Assets
Resources
Before posting on social media, be sure to review our social media guidelines and ensure your posts are compliant with the most recent accessibility standards using our digital accessibility handbook. Ask yourself these key questions before posting:
- Do my graphics have enough contrast to be readable? If not, check out the “using color” section of our digital accessibility handbook.
- Have I included alt text alongside all of my images? If not, check out the “alternative text” section of our digital accessibility handbook.
- Does my video have captions? If not, check out the “video and audio” section of our digital accessibility handbook.
- When sharing on Instagram, are my links interactive? If not, include the URL in your profile bio as opposed to the post caption.
Questions
Please contact Nele Langhof at nele@uga.edu with any questions.