This toolkit provides language, graphics and other marketing resources to help you promote Field Report, the UGA College of Agricultural and Environmental Sciences’ (CAES) home for innovative storytelling, events and expert resources.
Key messaging
Field Report is CAES’ central content hub, featuring the college’s latest news, in-depth stories of research impact and nearly 1,400 how-to resources from UGA Extension experts.
Key pages
- Editorial stories: Dive into engaging stories that showcase our statewide, national and global impact.
- Photo galleries: Browse curated photo galleries capturing the people, places and programs that bring CAES to life.
- Video library: Experience our stories through videos that highlight our people, projects and purpose in action.
- Podcast episodes: Tune in to “Cultivating Curiosity,” our podcast featuring in-depth conversations with CAES experts.
- Extension publications (now called “expert resources”): Research-based advice from University of Georgia Extension experts to help Georgians make informed decisions.
- Science you can trust: The process behind our expert advice: An easy-to-understand breakdown of the process behind how UGA Extension publishes practical, trustworthy information on agriculture, the environment, food, family and more.
Why it all matters
- Stronger digital storytelling: Trusted, accessible content designed to engage modern audiences across Georgia and beyond.
- Optimized for maximum reach: Mobile-friendly and SEO-ready to connect with students, alumni, industry and decision-makers.
- One voice, one vision: Clear and consistent messaging to strengthen our presence and impact across all channels.
- Built to be accessible: Field Report exceeds modern accessibility standards to ensure all users are able to engage with our digital storytelling.
- Built to grow with us: Scalable platforms designed to support CAES as we expand our teaching, research and Extension missions.
Sample post captions
Tag CAES in your posts: Facebook, Instagram, LinkedIn, Twitter/X
Tag UGA Extension in your posts: Facebook, Instagram, LinkedIn
🌱 The UGA College of Agricultural and Environmental Sciences’ brand-new home for news, stories, expert resources and more is officially live! We are excited to introduce Field Report, CAES’ newly-launched platform that highlights the people and programs shaping instruction, outreach, research and development driving Georgia’s No. 1 industry.
On Field Report, you’ll find:
▪️ The latest news from the college;
▪️ In-depth stories of research impact;
▪️ Multimedia content such as photo galleries and video stories;
▪️ Nearly 1,400 expert resources written and reviewed by award-winning faculty;
▪️ And more!
Check it out here: https://fieldreport.caes.uga.edu
🌱 Introducing: Field Report, @uga_collegeofag’s new home for news, stories, events and expert resources from award-winning faculty, featuring:
▪️ The latest news from the college;
▪️ In-depth stories of research impact;
▪️ Multimedia content such as photo galleries and video stories;
▪️ Nearly 1,400 how-to resources from UGA Extension experts;
▪️ And more!
➡️ Check it out at the #linkinbio!
The UGA College of Agricultural and Environmental Sciences has a new home for news, stories, expert resources, and more! 🌱
We are pleased to introduce Field Report, a newly-launched content platform that highlights CAES’ impact across Georgia and beyond. From the latest news from the college, in-depth stories of research impacts, nearly 1,400 how-to resources from UGA Extension experts and more, Field Report is your gateway to the people and programs shaping instruction, outreach, research and development driving Georgia’s No. 1 industry.
Check it out here: https://fieldreport.caes.uga.edu
Twitter/X
@UGA_CollegeofAg’s new central content hub is now live! Explore Field Report for in-depth research stories, expert resources and multimedia content that spotlight CAES’ impact statewide and beyond. 🔗 https://fieldreport.caes.uga.edu
Digital Assets
Resources
Before posting on social media, be sure to review our social media guidelines and ensure your posts are compliant with the most recent accessibility standards using our digital accessibility handbook. Ask yourself these key questions before posting:
- Do my graphics have enough contrast to be readable? If not, check out the “using color” section of our digital accessibility handbook.
- Have I included alt text alongside all of my images? If not, check out the “alternative text” section of our digital accessibility handbook.
- Does my video have captions? If not, check out the “video and audio” section of our digital accessibility handbook.
- When sharing on Instagram, are my links interactive? If not, include the URL in your profile bio as opposed to the post caption.
Questions
Please contact Nele Langhof at nele@uga.edu with any questions.