This toolkit provides language, graphics and other marketing resources to help you promote the Great Southeast Pollinator Census, an annual pollinator-counting event.
Key messaging
The Great Southeast Pollinator Census is open to all residents of Georgia, Florida, South Carolina, North Carolina and Alabama. With over 4,000 participants in the first ever Great Georgia Pollinator Census in August of 2019, this event is held annually to generate useful data about our pollinator populations, create sustainable pollinator habitat, and increase the entomological literacy of our citizens. More information is available here: https://gsepc.org/about/.
Sample post captions
Use the hashtag: #PollinatorCensus
Tag CAES in your posts: Facebook, Instagram, LinkedIn, Twitter/X
Tag UGA Extension in your posts: Facebook, Instagram, LinkedIn
The excitement about the Great Southeast Pollinator Census is un-bee-lievable! On [insert dates], residents across the southeast will be counting all of the pollinators that they can find in their environment. Learn more about the different types of pollinators and how you can join in the count: https://gsepc.org
How many pollinators can you name? On [insert dates], residents across the southeast will be counting all of the pollinators that they can find in their environment for the Great Southeast Pollinator Census. Learn more about all of the different types of pollinators and how you can join in the count: https://gsepc.org
We are proud to be part of the Great Southeast Pollinator Census coming up on [insert dates]. Join us as we appreciate the insects that help make our world so great! Learn more here: https://gsepc.org
Twitter/X
Did you hear the buzz? Residents across the southeastern U.S. will be counting all of the pollinators they can find in their environment for the Great Southeast Pollinator Census coming up on [insert dates]! Learn more: https://gsepc.org
Digital Assets
Check out the “How to Count” YouTube video here: How to Count Pollinators for the Pollinator Census (YouTube)
Resources
Before posting on social media, be sure to review our social media guidelines and ensure your posts are compliant with the most recent accessibility standards using our digital accessibility handbook. Ask yourself these key questions before posting:
- Do my graphics have enough contrast to be readable? If not, check out the “using color” section of our digital accessibility handbook.
- Have I included alt text alongside all of my images? If not, check out the “alternative text” section of our digital accessibility handbook.
- Does my video have captions? If not, check out the “video and audio” section of our digital accessibility handbook.
- When sharing on Instagram, are my links interactive? If not, include the URL in your profile bio as opposed to the post caption.
Questions
Please contact Jo McLaughlin at jo.mclaughlin@uga.edu with any questions.