Strategic Brand Messaging

A strategic messaging framework was created by CAES’ Office of Marketing and Communications. These strategic messages will help tell the comprehensive story of CAES. Please use the standard copy below in communications about CAES, UGA Extension, specific research focus areas and departments. You can also use the CAES Annual Impact Report as a reference point for up-to-date messaging, tone and data.

CAES General Messaging

Please use “University of Georgia College of Agricultural and Environmental Sciences” on the first reference, then “UGA CAES” or “CAES” for any additional mentions on the same page or document.

The University of Georgia College of Agricultural and Environmental Sciences (CAES) is a conduit for leading-edge science education and research opportunities to reach students statewide. With campuses in Athens, Griffin and Tifton, all CAES students have the opportunity to work with nationally recognized and awarded faculty in plant pathology, horticulture, agricultural and applied economics, crop and soil sciences and more.

See the impact that the CAES Office of Research has in Georgia and around the world.

Watch the new CAES brand anthem video to learn how we’re leading the way to grow a better tomorrow.


The University of Georgia College of Agricultural and Environmental Sciences (CAES) is among the best and most established colleges of agriculture in the country, with initiatives that span the globe. Our groundbreaking research and Extension efforts make a meaningful difference everywhere CAES has a presence. 


From the clothes we wear, to the food we eat, to the water we drink, the University of Georgia College of Agricultural and Environmental Sciences (CAES) is doing the work that is needed now to create a more sustainable future for generations to come. 

In every place that CAES has a presence, we seek to ensure the future of agriculture and the environment, knowing that the health of agriculture means the health of our own lives, our communities and the world. 

Learn more at caes.uga.edu

UGA Extension General Messaging

Please use “University of Georgia Cooperative Extension” on the first reference, then “UGA Extension” for any additional mentions on the same page or document.

With groundbreaking, transformative research happening not only within the College of Agricultural and Environmental Sciences (CAES), but across the University of Georgia, our ability to disseminate that information is of the greatest importance. For over 100 years, UGA Cooperative Extension has provided free, reliable, science-backed resources based on the latest scientific research.


University of Georgia Cooperative Extension has a presence in every county in Georgia — as the front door for UGA, UGA Extension invites community members to adopt new practices for the health of their bodies, their families and their land.


Our agents, who are experts in agriculture and natural resources, family and consumer sciences, and youth development, play a vital role in UGA’s ability to fulfill the land-grant mission and reach all Georgians with the science that makes their lives better. To learn more, visit UGA Extension at extension.uga.edu.


In communities across Georgia, University of Georgia Cooperative Extension professionals are giving their neighbors access to the full scope of resources available at UGA, the birthplace of public higher education in the United States. To learn more, visit the UGA Extension at extension.uga.edu.


The University of Georgia exists to better the lives of Georgians. UGA Cooperative Extension is the front door to our land-grant institution, giving the residents of our state full access to the cutting-edge research conducted on UGA campuses in Athens, Griffin and Tifton


University of Georgia Cooperative Extension is a results-driven organization, looking to continually improve lives, businesses and communities.

Focus Area Messaging

Please use “University of Georgia College of Agricultural and Environmental Sciences” on the first reference, then “UGA CAES” or “CAES” for any additional mentions on the same page or document. Please use “University of Georgia Cooperative Extension” on the first reference, then “UGA Extension” for any additional mentions.

Controlled Environment Agriculture

Next time you sit down to a crisp, green salad take a moment to think about where your leafy greens come from. 

Traditional agriculture is highly weather dependent, and many producers of high-value crops are shifting over from field production to controlled environment agriculture.

Controlled environment agriculture, or CEA, is defined as both greenhouse production that relies on natural sunlight and vertical farms that use an electrical light source. 

Controlled environment agriculture is appealing to producers who are looking for production systems that may not use as much water in controlled conditions where you can get predictable, year-long production.

To learn more about CAES efforts in CEA, please see “Controlled environment agriculture poised to become a growth industry.”

Entrepreneurship

Agriculture is our state’s largest industry. To support that industry, the University of Georgia College of Agricultural and Environmental Sciences (CAES) is committed to shaping the next generation of business leaders who have clear vision, strong leadership skills and hands-on experience. 

CAES’ FABricate entrepreneurial initiative is a pitch contest for students who have developed a business or product related to agricultural technology, food products or environmental and sustainable business. 

With a speaker series and opportunities for mentorship, students are invited to expand their leadership skills through all parts of the entrepreneurial process. From concept to production, students are supported and guided by successful business leaders from across the state. 

If you are interested in learning more about what CAES is achieving in entrepreneurship, please contact Anthony Llano.

Experiential Learning

The University of Georgia College of Agricultural and Environmental Sciences (CAES) believes that true learning — the kind that transforms industry and makes a meaningful difference for the world — happens when students have the opportunity to apply their knowledge to the world around them. Our Deans’ Promise Initiative states that every student in our college will have the opportunity to enrich their college experience beyond the classroom. 


Long before the University of Georgia made experiential learning a university-wide graduation requirement, the College of Agricultural and Environmental Sciences (CAES) prioritized enriching students’ academic careers through hands-on learning. Because we believe that learning happens both inside and outside the classroom, CAES offers a variety of opportunities for students to complete internships, service-learning courses, study abroad experiences and research programs. 


CAES Ambassadors:

The University of Georgia College of Agricultural and Environmental Sciences (CAES) Ambassadors, a select group of the best and brightest students in our college, serve as liaisons between the college and our larger community through recruitment, events and outreach. Any CAES student is invited to apply during spring semester and, if selected, will serve for a minimum of two semesters. 


Internships: 

The University of Georgia College of Agricultural and Environmental Sciences (CAES) offers a number of college-sponsored internships, including our Congressional Agricultural Fellowship and UGA Cooperative Extension Internship. The college also maintains a variety of external partnerships with entities across the state through which a student may receive experiential learning credit. 


Study Abroad:

From two weeks to an entire semester, University of Georgia College of Agricultural and Environmental Sciences (CAES) students can experience the world through a number of faculty-led study abroad and exchange programs. Students will take classes that will apply toward their degree while learning about and enjoying new cultures, foods and people.

Students may consider other options for experiential learning credit, including service learning courses, the Spring Break Georgia Agriculture Tour or the CAES Undergraduate Research Initiative. 


The skills and knowledge that CAES students gain inside the classroom impacts the world — through experiential learning, students can begin to see those impacts well before they leave the University of Georgia. 


To learn more about experiential learning, visit caes.uga.edu/students/experiential-learning.

Hospitality

The University of Georgia’s Hospitality and Food Industry Management (HFIM) program equips the next generation of hospitality leaders through hands-on experience, industry-focused research and forward-thinking outreach programming.

Housed within the College of Agricultural and Environmental Sciences (CAES), HFIM has a unique opportunity to actively integrate efforts that focus on the delivery of products and services directly linked to the university’s mission as a land-grant institution, through entities including the Food Product Innovation and Commercialization Center (FoodPIC), the Center for Food Safety and UGA Cooperative Extension


The University of Georgia’s comprehensive Hospitality and Food Industry Management (HFIM) curriculum provides the depth and breadth needed to be a successful leader within the hospitality industry. The core curriculum provides a strong managerial foundation that is combined with diverse, global study abroad opportunities. A collaboration with the UGA Center for Continuing Education & Hotel, a 200-room, full-service hotel and conference facility, provides experiential learning opportunities through practicums and internships and is the only partnership of its kind in Georgia.

Innovation

University of Georgia College of Agricultural and Environmental Sciences (CAES) researchers are working to engineer a better tomorrow. At CAES, the research of plant pathologists contributes to national and global food security by reducing crop losses, integrative precision agriculture (IPA) harnesses the power of technology and big data to sustainably provide for the planet’s growing population, and urban agriculture is at the front line of the food system.


The College of Agricultural and Environmental Sciences (CAES) is fostering collaboration between innovative disciplines at the University of Georgia, bringing together plant scientists, animal health experts, engineers and computer scientists to discover integrative solutions that increase production levels and promote environmental health. Learn more about how CAES is changing the world and advancing healthy living at leadinginnovation.caes.uga.edu.

Integrative Precision Agriculture

Although the agriculture industry has always incorporated technology to improve crop yields, increase efficiency and provide for a growing population, we have entered a new era of technological advancement in agriculture. Technology has influenced all areas of our lives, and agriculture is integral to that societal shift.

The University of Georgia College of Agricultural and Environmental Sciences (CAES) is a global leader in innovation that seeks to propel the agriculture industry forward through world-class teaching, research and outreach that addresses the need for increased technology in agricultural production.

Our global population is expected to increase 70% by 2050. With this information in mind, researchers and producers are asking one important question: How will we continue feeding our world? The world-class faculty members at CAES are working to find creative solutions to challenges in irrigation, pest management, animal production, crop harvesting and more. 


The University of Georgia is ranked one of the top 25 universities in the world for precision agriculture research. With world-class faculty and state-of-the-art facilities, we are poised to continue this upward trajectory in precision agriculture innovation. UGA’s College of Agricultural and Environmental Sciences (CAES) is fostering collaboration between innovative disciplines at UGA, bringing together plant scientists, animal health experts, engineers and computer scientists to discover integrative solutions that increase production levels and promote environmental health. 


The University of Georgia College of Agricultural and Environmental Sciences (CAES) is a leader in seeking creative solutions that secure our food systems, preserve our natural resources and feed our world. 


The University of Georgia is leveraging faculty expertise and strengthening industry ties through a new Institute for Integrative Precision Agriculture whose research and outreach will help sustainably feed a growing global population.

The creation of the institute complements investments from the university and the state of Georgia in new faculty, seed grant funding and equipment, and UGA is poised to take the lead as the home of integrative precision agriculture research in the United States with this new institute. A collaborative, forward-thinking space, the Institute for Integrative Precision Agriculture encourages faculty from a variety of disciplines and institutions to find creative solutions to challenges in agricultural production using agricultural science, engineering, data science and artificial intelligence.

To learn more, please visit iipa.uga.edu.

Institute for Plant Breeding, Genetics and Genomics (IPBGG)

University of Georgia College of Agricultural and Environmental Sciences’ (CAES) Institute for Plant Breeding, Genetics and Genomics (IPBGG) is a world-renowned, cutting-edge, interdisciplinary plant breeding program. Our researchers are developing improved plant cultivars and training the next generation of students in the latest plant breeding and genetics methods. The research being done at IPBGG contributes to food security and agricultural sustainability worldwide.

To learn more about the IPBGG at CAES, visit plantbreeding.caes.uga.edu or watch the latest IPBGG video

Research and Education Centers (RECs)

University of Georgia College of Agricultural and Environmental Sciences’ (CAES) research and education centers (RECs) are hubs for innovation and discovery that address the most critical issues facing agricultural production throughout the state. 

RECs provide a central role in the CAES mission by providing students and faculty the opportunity to conduct experiments across a wide range of conditions and production systems. Investigating the latest production and technological practices and striving for producer profitability and sustainability, findings are shared with stakeholders through UGA Cooperative Extension and other outreach initiatives. Our broad range of research programs creates new tools for scientists around the world and new strategies for farmers and producers on the ground.


The University of Georgia College of Agricultural and Environmental Sciences (CAES) runs eight off-campus research and education centers (RECs) located throughout the state to support agricultural research and education programs. This research network is vital to Georgia agriculture and collectively allows faculty and students to address local production concerns and fundamental research questions, furthering the development of new technologies related to agriculture and natural resources. The RECs include:

  1. Georgia Mountain Research and Education Center, Blairsville
  2. Northwest Georgia Research and Education Center, Calhoun
  3. J. Phil Campbell Sr. Research and Education Center, Watkinsville
  4. Southeast Georgia Research and Education Center, MidviIle
  5. Southwest Georgia Research and Education Center, Plains
  6. C.M. Stripling Irrigation Research Park, CamiIla
  7. Attapulgus Research and Education Center, AttapuIgus
  8. Vidalia Onion and Vegetable Research Center, Reidsville

To learn more about RECs at CAES, visit caes.uga.edu/research.

Watch the latest REC video, available on the CAES YouTube channel at YouTube.com.

Regenerative Bioscience

Heart disease. Parkinson’s. Alzheimer’s. Stroke. These diseases currently have no available treatments — the University of Georgia College of Agricultural and Environmental Sciences (CAES) wants to change that through collaborative, innovative research efforts at the Regenerative Bioscience Center (RBC). The next generation of leaders in regenerative bioscience are inside classrooms and labs at CAES, learning to use state-of-the-art technology with direct industry applications.

A bachelor’s degree in regenerative bioscience gives students a foundation in the underlying biological and physiological processes of humans and animals and prepares them to enter professional programs such as medicine, pharmacy, dentistry and others. 

Want to learn how the RBC is changing the world? Learn more at rbc.uga.edu.

Rural Scholars

The University of Georgia’s College of Agricultural and Environmental Sciences (CAES) Rural Scholars Program recognizes the duty of our college to promote a student population that reflects the diversity of the entire state. This program aims to increase rural student involvement by eliminating financial obstacles and providing world-class opportunities to students.

Each eligible Rural Scholar will receive a renewable academic scholarship of $7,000 annually for four years. This scholarship will alleviate financial obstacles such as tuition, housing, meal plan, books and transportation.

The Rural Scholars Program is rooted in the CAES  family atmosphere. Scholars are provided support, guidance and experiential learning opportunities. To learn more, visit caes.uga.edu/ruralscholars.

Departmental Messaging

Please use “University of Georgia College of Agricultural and Environmental Sciences” on the first reference, then “UGA CAES” or “CAES” for any additional mentions on the same page or document. Please use “University of Georgia Cooperative Extension” on the first reference, then “UGA Extension” for any additional mentions.

Animal and Dairy Science

The University of Georgia Department of Animal and Dairy Science is a multidisciplinary department that provides instructional, research and Extension programming in the areas of food animal production, equine/companion animal management, and animal and medicinal biotechnology. Faculty research and teach about critical issues in these subjects, including cost of production, profitability, human and animal health, environmental stewardship, bioethics, and animal well-being.

As we enter a new century, the study of agricultural and environmental sciences begins a new day. Today’s agricultural and environmental scientists help provide food, clothing and environmental protection for their neighbors next door as well as populations around the world.

To learn more about the Department of Animal and Dairy Science in the College of Agricultural and Environmental Sciences, visit animaldairy.uga.edu.

To see how the department is helping students corral an amazing future in animal and dairy science and bioscience, visit this new student resource.

Watch the new Animal and Dairy Science brand anthem video on the CAES YouTube channel at YouTube.com.

Agricultural and Applied Economics

The University of Georgia Department of Agricultural and Applied Economics applies economic principles to food and fiber production, natural resource management, community and regional development, environmental policy and international trade. The department provides a strong theoretical background for those entering graduate schools in agricultural economics, economics, and professional schools in law and business administration.

To learn more about the Department of Agricultural and Applied Economics in the College of Agricultural and Environmental Sciences, visit agecon.uga.edu.

Agricultural Leadership, Education and Communication

The University of Georgia Department of Agricultural Leadership, Education and Communication (ALEC) promotes the study and practice of messaging, educational strategies and personal leadership as vehicles for influencing societal attitudes, beliefs and behaviors about agricultural and environmental sciences. With a focus on strategically promoting and strengthening the food and fiber sectors through scholarship, experiential teaching and learning, and outreach, ALEC is committed to improving lives through UGA’s land-grant mission by:

  • Preparing agricultural educators who teach youth and adults about food, fiber, and natural resource systems;
  • Developing professionals who lead effective change in the context of agricultural and environmental systems on local, state, national and international levels;
  • Preparing agricultural communicators to disseminate information to agribusinesses, government agencies, media outlets, and educational and nonprofit centers and institutes; and
  • Creating and disseminating knowledge about agricultural leadership, education and communication through faculty and student research.

To learn more about the Department of Agricultural Leadership, Education and Communication in the College of Agricultural and Environmental Sciences, visit alec.caes.uga.edu.

Explore the many opportunities that ALEC provides for students.

To see how the Department of Agricultural Leadership, Education and Communication is inspiring and empowering others to engage with agriculture and the environment, visit this new student resource.

Crop and Soil Sciences

The University of Georgia Department of Crop and Soil Sciences is a multifunctional, multidisciplinary department providing actionable scholarship in the crop, soil and environmental sciences. The department supports research, teaching and UGA Cooperative Extension programs at the Athens, Griffin and Tifton campuses. As a respected provider of both leading-edge technology and science-based knowledge, we serve a clientele that includes students, farmers, agribusinesses, consumers, nonprofits and governmental agencies.

The purpose of the Department of Crop and Soil Sciences is to:

  • Provide baccalaureate and graduate education in crop, soil and environmental sciences that promotes excellence in student achievement and prepares students to effectively contribute and excel in a changing world;
  • Inquire into the nature of plant growth, crop production, soil characteristics and the environment through the discovery, interpretation and creative application of knowledge; and
  • Serve the public through timely education of producers, consumers and agribusinesses using relevant, accurate, unbiased, research-based information.

To learn more about the Department of Crop and Soil Sciences in the College of Agricultural and Environmental Sciences, visit cropsoil.uga.edu.

Entomology

The University of Georgia Department of Entomology offers a wide range of courses and research opportunities in undergraduate and graduate programs. The graduate program includes the master’s and doctoral degrees in entomology and the master of plant protection and pest management (MPPPM) degree, a professional non-thesis degree requiring broad graduate-level coursework in integrated pest management (IPM) and an internship with an IPM-oriented organization.

Our goal is to support and encourage students who are preparing for careers as scientists in academic institutions or federal, state or industrial laboratories by providing them with a broad background in the many facets of insect biology. Our programs encompass all levels of biological organization from the molecular level to ecosystems. In addition to training in modern methodologies of classical entomology, the department has special emphasis areas in evolutionary biology, genomics, host pathogen relationships/vector biology, biotechnology, applied ecology and integrated pest management.

Explore the many ways students can study entomology at the University of Georgia and review student testimonials about the degree programs offered.

To learn more about the Department of Entomology in the College of Agricultural and Environmental Sciences, visit ent.uga.edu.

Food Science and Technology

University of Georgia Department of Food Science and Technology faculty conduct research in diverse areas critical to the quality, safety and economic value of our food supply, while minimizing environmental and energy costs. 

Two centers, located in Griffin, Georgia, facilitate instruction, scholarly and creative activity and research collaborations across disciplines.

  • FoodPIC, or the Food Product Innovation and Commercialization Center, works to guide companies through the creation of new food products — from the utilization of new processing technologies to consumer product testing and marketing.
  • The Center for Food Safety was established in April 1993 with a mission of maintaining and improving the safety of foods through the development of methods that detect, control or eliminate pathogenic microorganisms or their toxins.
    • See how researchers at the Center for Food Safety are doing their part to advance the understanding of foodborne pathogens for the health of the planet.

To learn more about the Department of Food Science and Technology in the College of Agricultural and Environmental Sciences, visit foodscience.caes.uga.edu.

To read student testimonials about the Department of Food Science and Technology, visit discover.caes.uga.edu/food-science/index.html.

Horticulture

The University of Georgia Department of Horticulture offers both undergraduate and graduate degrees. Within the horticulture major, an undergraduate student may choose to concentrate in one of three areas of emphasis, general horticulture, landscape contracting or horticultural science, which is a pre-graduate school track. The department also offers a minor in horticulture, which is awarded following the successful completion of 27 hours of horticultural courses. The graduate program offers programs of study leading to master’s and doctoral degrees. Grow with us – study horticulture at the University of Georgia!

To learn more about the Department of Horticulture in the College of Agricultural and Environmental Sciences, visit hort.caes.uga.edu.

To see how the horticulture department is working to make the world healthier and greener, visit this student resource.

Plant Pathology

Plant pathology is an integrative discipline that bridges the plant, microbial and environmental sciences. With University of Georgia scientists located on three campuses (Athens, Griffin and Tifton), we are one of the largest and most comprehensive plant pathology departments in the country. We provide high-quality graduate and undergraduate education; conduct innovative research into the causes, nature and management of plant disease; and help growers in Georgia and across the nation manage diseases through relevant and dynamic extension and outreach efforts.

We are especially proud of our vibrant graduate program and the success of our graduates, which we measure by professional awards, recognitions and job placement. In addition to the research-based master’s and doctoral degrees in plant pathology, we also offer an interdisciplinary, non-thesis master of plant protection and pest management (MPPPM). We provide exceptional opportunities for students who are interested in understanding how basic biological principles are applied to the science of plant pathology so diseases can be understood and managed for the benefit of agriculture, industry, science and society.

The return on investment of state-appropriated funds that support research and extension in the Department of Plant Pathology is typically in the range of $200-250 million per year when only the prevention of crop losses due to plant disease throughout the state are considered. This return is calculated based on the farm gate value of crops for which the department has programs, the impact of disease and the cost of management.

To learn more about the Department of Plant Pathology in the College of Agricultural and Environmental Sciences, visit plantpath.caes.uga.edu.

Poultry Science

For decades, Georgia has been the poultry capital of the world. The University of Georgia College of Agricultural and Environmental Sciences (CAES) aims to make Athens the world epicenter of poultry science. UGA began offering specialized study in the poultry sciences even before creating the Department of Poultry Science in 1912. 

Undergraduate students may prepare for a career in the poultry industry or for further study in various graduate programs. Students study the genetics, embryology and physiology of the bird, as well as nutrition, diseases, poultry and poultry products, economics and business. This knowledge is fundamental to the management of flocks and the management of poultry firms.

The University of Georgia College of Agricultural and Environmental Sciences (CAES) has built a new Poultry Science Building to better equip our faculty and students, the Georgia communities we support, and the nation’s poultry industry for the challenges and opportunities of the future.
To learn more about the Department of Poultry Science at CAES, visit poultry.caes.uga.edu.

Read student testimonials about the Department of Poultry Science at CAES.