The University of Georgia College of Agricultural and Environmental Sciences (CAES) and UGA Cooperative Extension form a distinctive sub-brand within the university, grounded in a legacy of service to Georgia’s No. 1 industry — agriculture.
Our brand platform defines the core elements that shape how we communicate our purpose, impact and identity across the state and beyond.
Brand Hierarchy
Brand hierarchy refers to the structured relationship between a parent brand — like CAES — and its sub-brands, such as departments, research units, centers, programs or initiatives operating within CAES. This framework ensures consistency, clarity, and cohesion across all communications, whether visual or verbal.
UGA Extension
UGA Extension is a vital outreach arm of UGA, and it operates as a sub-brand under the leadership and direction of CAES. As the parent brand, CAES provides the academic foundation, research resources and administrative oversight that support UGA Extension’s statewide mission.
While UGA Extension has its own public-facing identity focused on delivering education and services directly to Georgia communities, its credibility and effectiveness are deeply rooted in the research and expertise generated within CAES. This parent-child brand relationship ensures that all Extension programs reflect the academic rigor, scientific innovation and public service commitment of the college.
By maintaining visual and narrative alignment with CAES, UGA Extension strengthens its connection to the university while tailoring its communications to serve a broad and diverse public audience.
Academic departments and units
The academic departments, research centers, labs and support units within CAES function as sub-brands under the CAES parent brand. Each department contributes to the college’s overall mission through teaching, research and Extension in its area of expertise. This relationship ensures consistency across communications and reinforces the shared values, credibility and institutional recognition of CAES. Departments should align visually and verbally with the CAES brand while tailoring content to their specific audiences.
Requests for sub-branded marketing materials such as unit logos and design templates can be communicated to the Office of Marketing and Communications (OMC) through OMC’s project request form.
Brand Position
The brand position is one clear idea that captures what the brand is all about. It is based on truth, guides everything we create for the brand, and is strong enough for all parts of the brand to connect back to it.
Cultivating knowledge
Through research, education and Extension outreach with the people of Georgia, CAES is gathering information and discovering new ways to help people live better lives.
for a more fruitful world.
This is our way of simply expressing what we do. It captures the heart of our work — sharing knowledge that benefits students, farmers, families and communities — in a clear, memorable statement.
Brand Pillars
Brand pillars are the key ideas and concepts we want people to associate with us. When creating content, use them as a guide to help shape your message. You can use more than one, but for clarity and impact, it’s best to focus on just one at a time.
Solution focused
Our efforts are focused on advancing every community in Georgia. Our county faculty learn firsthand what problems industries are facing and collaborate with our researchers to resolve those issues.
Leading innovation
We push the limits to find new, science-based solutions. Then, we lead to drive Georgia’s agricultural and environmental missions forward.
Connecting knowledge
Our discoveries and breakthroughs are translated as useful, unbiased information to serve our industry, Georgia residents and people across the world.
Brand Story
The brand story is the first expression of the brand position in a long-form piece of writing. The whole of the brand can be seen in the brand story, including what we offer to our audiences as well as the tone and personality of the brand.
More than 150 years ago, a seed was planted — one that would grow into a powerful legacy of agricultural support. As the founding institution of public higher education in America, the University of Georgia made a bold, lasting commitment to Georgia’s No. 1 industry. That commitment remains unshaken today: to help farmers, families and businesses thrive.
At the College of Agricultural and Environmental Sciences, our work is rooted in the well-being of every Georgian. From peanut combines and precision agriculture to nutrition education and community health programs, our innovations reflect a constant drive to improve lives. While Georgia is at the heart of everything we do, our reach extends far beyond state lines. Through world-class research and education, we’re tackling agricultural and environmental challenges that affect billions.
Today, and for decades to come, we break new ground — advancing science, cultivating knowledge, and fueling growth in all 159 Georgia counties and far beyond.