This toolkit provides language, graphics and other marketing resources to help you share UGA Extension’s resources to plan for hail disasters.
Key messaging
Hail can have significant impacts on Georgia farmers and their crops, causing physical damage, delayed growth and even yield loss. Understanding how to prepare for and respond to these weather events is essential for producers to minimize losses and protect their livelihoods. By staying informed about weather forecasts, implementing protective measures and knowing how to recover after a storm, farmers can safeguard their crops and ensure resilience in the face of unpredictable weather.
Resources for snow and hail: Weather Emergencies, Weather and Climate, Hail, Hail Damage, Steps After Hail,
Sample post captions
Use the hashtag: #UGAExtension #EmergencyPlanning
Tag CAES in your posts: Facebook, Instagram, LinkedIn, Twitter/X
Tag UGA Extension in your posts: Facebook, Instagram, LinkedIn
Hail damage to crops may look devastating, but it doesn’t always mean total loss. 🌱 For example, studies show soybeans at the bloom stage with up to 75% defoliation may only experience a 5% yield reduction! With time, these resilient plants can recover and thrive. Read more at https://site.extension.uga.edu/climate/2024/06/major-hail-damage-doesnt-mean-total-loss/.
A hailstorm can shred leaves, bruise fruit and break stems in minutes. Don’t let it take your crops by surprise — check out the #linkinbio for tips on what to do before and after a hailstorm.
Did you know hailstones can grow as large as grapefruits? These icy missiles pack a punch, causing damage to cars, crops and homes. Learn how hail forms, how storms are changing. and tips for staying safe during a hailstorm at https://site.extension.uga.edu/climate/2024/09/hail-the-science-of-how-tiny-ice-crystals-grow-dangerously-large/.
Twitter/X
Hailstorms aren’t just bad for property — they can devastate crops too. 🌨️ As climate change reshapes storm patterns, large hail events are becoming more common. Discover the science behind hail and how to prepare for future storms at https://site.extension.uga.edu/climate/2024/09/hail-the-science-of-how-tiny-ice-crystals-grow-dangerously-large/.
Digital Assets
Resources
Before posting on social media, be sure to review our social media guidelines and ensure your posts are compliant with the most recent accessibility standards using our digital accessibility handbook. Ask yourself these key questions before posting:
- Do my graphics have enough contrast to be readable? If not, check out the “using color” section of our digital accessibility handbook.
- Have I included alt text alongside all of my images? If not, check out the “alternative text” section of our digital accessibility handbook.
- Does my video have captions? If not, check out the “video and audio” section of our digital accessibility handbook.
- When sharing on Instagram, are my links interactive? If not, include the URL in your profile bio as opposed to the post caption.
Questions
Please contact Jo McLaughlin at jo.mclaughlin@uga.edu with any questions.